The design challenge: Characterizing different user profiles and matching the different watches to the different styles, as well as making the best design to suit the budget.

This project wes very special for me. Not only did I design the whole collection, I also acted as the company’s art director.


In this role, I characterized the unique end users, chose the different watch models and the special graphic design for each watch display as well as designing the user experience while unboxing the luxurious packaging with all its special accessories.